Sans Normal Pires 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Amsi Grotesk', 'Amsi Pro', and 'Amsi Pro AKS' by Stawix and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, titles, sporty, retro, punchy, confident, friendly, impact, motion, approachability, display clarity, brand presence, oblique, rounded, soft corners, bulky, compact apertures.
A heavy, oblique sans with broad proportions and generously rounded corners. Strokes are thick and uniform, producing a solid, poster-like color with minimal modulation. Counters and apertures are relatively compact, giving many letters a sturdy, blocky feel; bowls and curves read as squarish-round rather than perfectly circular. Terminals are blunt and softened, and the overall rhythm is energetic due to the forward slant and wide stance.
Best suited to headlines, titles, and short emphatic copy where its mass and slant can carry the layout. It works well for sports branding, retail or promotional graphics, packaging callouts, and bold editorial display where a friendly but forceful voice is needed.
The tone is bold and upbeat, with a sporty, retro-leaning presence that feels friendly rather than severe. Its soft rounding and chunky construction project confidence and approachability, making it feel at home in lively, attention-driven settings.
The design appears intended to deliver maximum impact with a dynamic, forward-leaning stance while staying approachable through rounded shaping. It prioritizes strong silhouette and dense typographic color for display use over delicate detail.
The oblique angle is pronounced enough to read as intentionally dynamic, not merely a slight slant. Numerals match the letterforms in weight and rounding, maintaining a consistent, sturdy texture across mixed alphanumeric lines.