Sans Normal Meror 12 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Croma Sans' by Hoftype, 'Bega' by Indian Type Foundry, 'Fact' by ParaType, 'Kobern' by The Northern Block, 'Meutas' and 'Meutas Soft' by Trustha, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, energetic, playful, retro, punchy, impact, motion, approachability, display, rounded, oblique, chunky, compact, soft corners.
This typeface is a heavy, oblique sans with broad proportions and rounded, compact counters. Strokes are thick and fairly even, with smooth curves and softened joins that keep the overall silhouette friendly despite the weight. Terminals tend to be blunt and slightly angled, reinforcing the forward-leaning motion. Uppercase forms read as sturdy and blocky, while lowercase letters are bulbier and more compact, with single-storey shapes where expected and clearly defined dots on i/j. Numerals are similarly weighty and rounded, designed to hold their shape at display sizes.
It performs best in display contexts such as headlines, posters, and promotional graphics where its bold, forward-leaning shapes can project motion and impact. The rounded construction also suits packaging and brand marks that want a sporty, friendly presence, as well as short callouts and large-format signage.
The overall tone is assertive and upbeat, combining a sporty slant with rounded forms that feel approachable rather than aggressive. It evokes a retro, headline-driven energy suited to attention-grabbing messaging and bold, informal branding.
The design appears intended to deliver maximum impact with a sense of speed and approachability, using a pronounced oblique stance and rounded geometry to create a bold, contemporary-retro display voice.
The strong slant and dense stroke weight create a tight rhythm in text, where internal counters and apertures become relatively small. In longer settings the color becomes very dark, so spacing and size choices will be important to preserve clarity.