Sans Normal Kinas 3 is a bold, wide, low contrast, italic, normal x-height, monospaced font.
Keywords: headlines, posters, branding, packaging, signage, technical, industrial, assertive, retro, utilitarian, impact, uniformity, clarity, motion, ruggedness, oblique, slab terminals, rounded corners, grotesque, compact counters.
A heavy, oblique sans with monoline strokes and consistently broad proportions. Letterforms are built from sturdy straight segments and generous curves, with squared-off, slab-like terminals that read as pragmatic rather than decorative. The rhythm is even and grid-friendly, with uniform character widths and stable spacing that keeps lines orderly in running text. Curves (C, O, S) are smooth and full, while diagonals (A, V, W, Y) are steep and decisive, giving the design a forward-leaning, engineered feel.
Works best where impact and uniformity matter: bold headlines, poster typography, product and equipment labeling, and brand marks that want a tough, engineered personality. The consistent width and steady spacing also suit short technical readouts or interface-like strings where alignment and predictability are valuable.
The overall tone is bold and purposeful, combining a mechanical, workmanlike voice with a slight retro-technical flavor. Its slanted stance adds motion and urgency, while the regularized width and sturdy construction keep it grounded and systematic.
The design appears intended to deliver a strong, modernist sans voice with a disciplined, systematized structure, adding speed and emphasis through its oblique posture. It prioritizes clear silhouettes, consistent spacing, and robust stroke weight for confident, attention-grabbing typography.
Lowercase shapes lean toward single-storey constructions where applicable, with compact apertures and counters that emphasize solidity at display sizes. Numerals are large and emphatic, with clear silhouettes suited to labeling and data-like contexts. The oblique angle is consistent across capitals, lowercase, and figures, helping text blocks keep a cohesive, dynamic texture.