Sans Normal Likuw 17 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Good' by FontFont, 'Whitney' by Hoefler & Co., 'Morandi' by Monotype, 'Amsi Pro' and 'Amsi Pro AKS' by Stawix, 'LFT Etica' by TypeTogether, and 'Quan Geometric' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, assertive, modern, energetic, friendly, impact, momentum, attention, display, branding, slanted, rounded, blocky, compact, punchy.
A heavy, right-slanted sans with compact proportions and smoothly rounded curves. Strokes are consistently thick with minimal modulation, creating solid silhouettes and strong color on the page. Counters are relatively tight and apertures are modest, while joins and terminals stay clean and blunt rather than sharp. The italic angle is steady across letters and numerals, giving the design a cohesive forward-leaning rhythm that reads as bold and continuous in text.
Best suited to short, high-impact settings such as headlines, posters, promotional graphics, and sports or fitness branding where a fast, forceful tone is desired. It can work for brief subheads and callouts in editorial or digital layouts, but the dense weight makes it less ideal for long body copy at smaller sizes.
The overall tone is energetic and assertive, with a contemporary, sporty feel. Its dense weight and pronounced slant add momentum and urgency, while the rounded forms keep it approachable rather than aggressive. The result is a confident display voice that feels geared toward action and emphasis.
The design appears intended to deliver maximum impact with a clear, forward-leaning italic stance, combining rounded geometry and thick strokes for a modern, energetic display style. It prioritizes bold presence and momentum while keeping letterforms simple and broadly legible at larger sizes.
The uppercase set looks sturdy and uniform, and the numerals match the same compact, heavy construction for consistent emphasis in mixed text. In longer lines the thick strokes create a strong typographic presence, so spacing and line breaks will play a noticeable role in maintaining clarity.