Sans Normal Kubim 2 is a bold, wide, medium contrast, italic, normal x-height font visually similar to 'Croih' by 38-lineart, 'Neue Rational Standard' by René Bieder, 'SFT Schrifted Sans' by Schrifteria Foundry, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, confident, energetic, modern, advertising, impact, motion, modern branding, display emphasis, oblique, geometric, rounded, high-impact, forward-leaning.
A heavy, oblique sans with broad proportions and smooth, rounded construction. Curves are clean and elliptical, while joins and terminals are mostly blunt and squared-off, giving the letterforms a crisp, engineered feel despite the soft geometry. Counters are relatively open for the weight, and strokes maintain a steady rhythm with only subtle modulation, producing a dense, high-contrast-in-mass silhouette that reads strongly at large sizes.
Best suited for headlines, short copy, and display settings where a strong, fast, contemporary voice is needed—such as sports identities, event promotion, product packaging, and attention-grabbing advertising. It can work for brief subheads or pull quotes, but the dense weight and slant are most effective when given room to breathe.
The forward slant and wide stance create a sense of speed and momentum, while the rounded shapes keep the tone approachable rather than aggressive. Overall it feels modern and assertive, suited to bold statements and energetic branding.
The design intention appears to be a modern, geometric display sans that combines width and an oblique angle to project motion and confidence, while keeping forms rounded and friendly for broad commercial appeal.
Spacing appears generous enough to prevent the heavy strokes from clogging, and the numerals share the same broad, slanted posture for a consistent typographic color. The overall texture in text is compact and dark, emphasizing impact over delicacy.