Sans Normal Laraj 15 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Sans Atwic Modern' by Caron twice, 'Riveta' by JCFonts, 'Binate' by Monotype, 'Ambulatoria' by Pepper Type, and 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, modern, assertive, industrial, impact, speed, modernity, emphasis, slanted, geometric, compact joints, open apertures, rounded corners.
A heavy, slanted sans with broad proportions and smooth, rounded curves throughout. Strokes are consistently thick with minimal contrast, and many terminals are cleanly cut on an angle, reinforcing forward motion. Counters are generous and largely circular in letters like O and Q, while joins in forms such as M, N, and W stay compact and sturdy. The lowercase shows a single-storey a and g, a tight-shouldered r, and generally open apertures that keep shapes readable at display sizes.
Best suited to headlines, posters, and brand marks where a strong, slanted voice helps convey motion and strength. It also fits sports, fitness, and industrial-leaning packaging or advertising, and can work for short emphatic UI labels where high visual impact is desired.
The overall tone feels energetic and purposeful, with a contemporary, performance-minded attitude. Its strong weight and italic slant suggest speed and confidence, leaning toward branding that wants to feel active and bold rather than delicate or formal.
The design appears intended to deliver a bold, fast-leaning sans voice with clear geometric structure and high visual density. Its angled terminals and strong silhouettes prioritize punchy display communication and a contemporary, action-oriented feel.
The numerals are large and emphatic, matching the uppercase in heft and presence, with rounded bowls (8, 9) and clean diagonals (4, 7) that maintain a consistent rhythm. Spacing appears set for impactful headlines, with compact internal detailing and sturdy silhouettes that hold together in dense lines.