Sans Normal Sekur 15 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, kids media, friendly, playful, casual, approachable, hand-drawn, human warmth, casual tone, soft friendliness, approachable clarity, rounded, soft terminals, monoline, informal, bouncy rhythm.
A rounded, monoline sans with softly blunted terminals and gently irregular stroke behavior that suggests a hand-drawn construction. Curves are generous and open, with slightly uneven joins and subtle wobble that keeps the texture lively without becoming messy. Proportions lean compact and readable, with clear counters and simple, geometric-ish shapes that avoid sharp corners in favor of smooth, cushioned forms.
Works well for packaging, labels, posters, and headlines where a friendly, informal sans can add personality. It also suits children’s media, casual branding, social graphics, and short-to-medium text passages where a warm tone is desired.
The overall tone is warm and easygoing, with a playful, human feel that reads as conversational rather than corporate. Its softened geometry and subtle irregularities create a friendly voice that suits lighthearted messaging and approachable branding.
Likely designed to provide an approachable, hand-drawn alternative to a neutral rounded sans—maintaining straightforward readability while adding a touch of personality and charm through softened terminals and gentle irregularity.
The numerals and capitals share the same rounded, simplified logic as the lowercase, keeping a consistent color on the line. Spacing appears comfortable and the forms remain legible at text sizes, while the slight hand-made texture becomes more noticeable in larger display settings.