Sans Normal Afluv 11 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'FF Scuba' and 'FF Sero' by FontFont, 'Telder HT Pro' by Huerta Tipográfica, 'Akwe Pro' by ROHH, 'Monsal Gothic' by The Northern Block, 'Bartosh' by jpFonts, and 'Arventa Sans Pro' by preussTYPE (names referenced only for comparison).
Keywords: branding, advertising, headlines, packaging, posters, modern, dynamic, sporty, friendly, clean, emphasis, momentum, clarity, contemporary feel, approachability, slanted, humanist, open apertures, rounded terminals, compact caps.
A slanted sans with smooth, rounded curves and subtly tapered joins that keep strokes looking even and calm. The italics are true-drawn rather than mechanically skewed, with consistent forward motion and gentle modulation at curves. Capitals are compact and slightly wide-shouldered, while the lowercase shows open apertures and simplified, single-storey forms (notably the a and g). Numerals are clear and contemporary, with rounded bowls and straightforward construction that matches the letterforms.
Well suited to branding and marketing where an energetic italic voice is desirable, such as sports, lifestyle, and technology-forward identities. It also works effectively for short-to-medium headlines, packaging callouts, and poster typography where motion and clarity need to coexist.
The overall tone is modern and energetic, with a steady, athletic rhythm that reads as confident without feeling aggressive. Its rounded shapes and open counters add approachability, giving it a friendly, contemporary voice suited to upbeat messaging.
The design appears intended as a versatile, contemporary italic sans that combines clean geometry with approachable, humanist openness. It aims to provide a lively emphasis style that remains readable and controlled across both display lines and longer bursts of text.
The diagonal stress and brisk rightward slant create a strong sense of momentum, especially in sequences with repeated verticals. Spacing appears balanced and the shapes stay legible at text sizes, with the italic angle providing emphasis without excessive condensation.