Sans Superellipse Ognih 7 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Korolev' by Device, 'FS Industrie' by Fontsmith, 'Neusa Neu' by Inhouse Type, 'Posting Sans' by K-Type, 'Organetto' by Latinotype, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, playful, friendly, punchy, retro, bold, impact, approachability, display clarity, branding, rounded, soft corners, blocky, compact, bubbly.
A heavy, rounded sans with a squared-off, superellipse construction that keeps curves broad and corners soft. Strokes are uniform and dense, with large counters that stay open despite the weight. The proportions lean tall in the lowercase, with short extenders and a sturdy, compact rhythm. Terminals are blunt and rounded rather than tapered, and overall spacing feels generous enough to keep the texture readable in bold settings.
Best suited to headlines and short display copy where strong silhouettes and a friendly tone are desired. It can work well for posters, packaging, signage, and logo wordmarks that benefit from a rounded, chunky presence and clear letter differentiation at larger sizes.
The letterforms project a warm, upbeat personality with a slightly retro, poster-like presence. Its soft-rectangular geometry feels approachable and casual, while the mass and simplicity give it confident, attention-grabbing impact.
The design appears intended to deliver maximum impact with a soft, approachable feel, combining blocky geometry with rounded corners for a modern-retro display voice. It prioritizes bold legibility and distinctive shapes over delicate detailing.
In the sample text, the bold texture stays consistent across mixed case, and punctuation remains chunky and clear. The design’s rounded rectangles create a distinctive silhouette that reads especially well at medium-to-large sizes where the soft corners and broad curves become a defining feature.