Sans Normal Lanis 7 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'FF Neuwelt' by FontFont (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, energetic, sporty, assertive, modern, friendly, impact, momentum, attention, modern branding, slanted, soft corners, geometric, compact counters, punchy.
A heavy, slanted sans with rounded, geometric construction and a clear rightward forward-lean. Strokes are thick and even, with smooth curves and softly finished terminals that keep the silhouette clean rather than sharp. Counters are relatively compact in letters like a, e, and s, giving a dense, high-impact texture in text. Uppercase forms feel broad and stable, while lowercase shapes stay simple and sturdy, maintaining consistent rhythm across lines.
Best suited for headlines, posters, and short-to-medium display copy where strong emphasis and motion are desirable. It can work well for branding systems that need a confident, contemporary voice—especially in sports, entertainment, packaging, and promotional graphics where bold, slanted typography helps convey speed and urgency.
The overall tone is energetic and assertive, with a sporty momentum from the italic angle and bold mass. Rounded geometry softens the voice, adding approachability and a contemporary, friendly confidence rather than a harsh or technical feel.
The design appears intended to deliver maximum visual impact with a forward-driving stance, pairing geometric roundness with substantial stroke weight for confident, attention-grabbing typography. Its consistent, simplified shapes suggest an aim for clarity and repeatable brand presence across large-scale applications.
The numerals match the same robust, rounded language, with strong presence and clear differentiation at display sizes. In paragraphs, the dense color and tight interior spaces create a solid “wall of type,” favoring emphasis and impact over airy delicacy.