Sans Normal Bodam 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Marlin Sans' and 'Marlin Soft' by FontMesa (names referenced only for comparison).
Keywords: ui text, brand systems, signage, headlines, editorial, neutral, modern, clean, friendly, corporate, versatility, clarity, modernization, neutrality, legibility, geometric, monoline, rounded, open apertures, uniform strokes.
A clean sans serif with largely geometric construction and uniform, low-contrast strokes. Curves are smooth and close to circular, with rounded joins and terminals that feel crisp rather than soft. Proportions are balanced with a normal x-height and straightforward letterforms; counters are open and spacing appears even, giving the text a steady rhythm. Numerals are simple and legible, matching the same monoline weight and rounded geometry seen in the letters.
Well suited to interface typography, product and brand systems, and informational design where a neutral, contemporary sans is expected. It can serve for headlines and subheads thanks to its clean geometry, while its open counters and even spacing support comfortable reading in short-to-medium passages.
The overall tone is neutral and contemporary, with a calm, matter-of-fact voice. Its rounded geometry adds a mild friendliness, but the forms remain restrained and businesslike rather than playful or decorative.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency. Its geometric leaning and uniform stroke behavior suggest a focus on modern digital and print applications where a tidy, unobtrusive voice is desirable.
In the sample text, the font maintains clarity at larger sizes with consistent stroke color and minimal stylistic quirks, making it feel dependable for general-purpose typography. The mix of circular letters and straight-sided forms creates a modern, slightly geometric texture without becoming overly rigid.