Sans Normal Ogby 11 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Futura EF' by Elsner+Flake, 'Futura Now' by Monotype, 'Futura PT' by ParaType, 'Architype Renner' by The Foundry, and 'Futura TS' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, modern, approachable, clean, display impact, approachability, clarity, modern branding, legibility, geometric, round, compact, solid, high-impact.
A sturdy sans with a geometric, round construction and consistently heavy strokes. Curves are smooth and full, counters are open, and terminals tend to finish bluntly for a clean, contemporary silhouette. Proportions feel compact and efficiently spaced, with a clear hierarchy between verticals and diagonals that keeps shapes stable at display sizes; the numerals share the same sturdy, simplified rhythm.
Well-suited for headlines, brand marks, packaging, and signage where strong color and clear shapes are needed. Its compact, rounded forms also work for short blocks of copy in UI or marketing contexts when a friendly but assertive tone is desired.
The overall tone is upbeat and approachable, pairing friendly rounded forms with a confident, no-nonsense weight. It reads as contemporary and practical rather than delicate, giving text a direct, energetic presence.
The design appears intended to deliver a modern, approachable sans that stays highly legible and impactful in display settings. Its geometric roundness and simplified shapes prioritize consistency, clarity, and a confident visual footprint.
Distinctive details include a single-storey “a” and “g,” a short-armed “t,” and generally circular bowls (notably in “O,” “o,” and “0”) that reinforce a cohesive, geometric feel. The italic is not implied in these samples; the voice comes primarily from weight, roundness, and compact letterfit.