Sans Normal Wediv 5 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Arkit' by CAST, 'Kirshaw' by Kirk Font Studio, 'Morandi' by Monotype, 'Mundial Narrow' by TipoType, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, confident, modern, approachable, impact, friendliness, modernity, simplicity, clarity, rounded, soft, bulky, compact, geometric.
A heavy, rounded sans with soft corners, broad curves, and consistently thick strokes. The forms lean toward geometric construction with large counters and simplified joints, producing sturdy, compact silhouettes and even color in text. Terminals are blunt and smooth, curves are generous, and diagonals (as in A, V, W, X) are thick and stable, giving the design a solid, contemporary rhythm. Numerals follow the same rounded, monoline logic with large, open bowls and a bold, poster-ready presence.
Best suited for headlines and short bursts of text where a bold, friendly voice is desired—posters, packaging, signage, social graphics, and brand marks. It can work for brief callouts or UI labels when large enough, but its heavy color is primarily geared toward display rather than extended reading.
The overall tone is warm and upbeat, with an intentionally chunky friendliness that reads as contemporary and informal. Its smooth, inflated shapes feel welcoming and energetic, projecting confidence without sharpness or severity.
The design appears intended to provide an approachable, geometric sans for high-impact typography—combining soft-rounded forms with strong weight to deliver clear, contemporary emphasis in branding and display contexts.
At display sizes the rounded geometry and large interior spaces stay clear and legible, while the dense weight creates strong emphasis and visual impact. The lowercase shows simple, robust shapes with a single-storey a and g, reinforcing the casual, approachable voice.