Sans Normal Pegun 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' and 'Neutro' by Durotype, 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Madani' and 'Madani Arabic' by NamelaType, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, chunky, retro, bold, approachability, high impact, display clarity, retro warmth, rounded, soft corners, heavy terminals, compact, bouncy.
A heavy, rounded sans with broad strokes and softly blunted corners that create a smooth, cushiony silhouette. Curves are generous and circular, while joins are clean and simplified, keeping counters open for a weight this dark. Proportions lean compact with short extenders and sturdy, even spacing, producing a steady rhythm in both uppercase and lowercase. Numerals and punctuation follow the same inflated, geometric construction, emphasizing legibility through large counters and clear shapes.
Best suited for display work such as headlines, posters, packaging, and brand marks where a bold, friendly voice is needed. It also works well for signage and short, high-impact UI or social graphics, especially when clarity at a glance is important.
The overall tone is warm and approachable, with a slightly retro, toy-like cheerfulness. Its thick, rounded forms feel confident and upbeat rather than strict or technical, giving headlines an immediate, friendly presence.
The design appears intended to deliver maximum impact with an inviting, rounded personality—combining geometric simplicity with softened edges to stay readable while feeling playful and contemporary.
Lowercase details stay simple and sturdy, favoring clear bowls and minimal delicacy, while uppercase forms read as solid blocks with softened geometry. The design’s consistent rounding and heavy terminals help it hold together in large sizes and high-contrast applications.