Sans Normal Velay 7 is a regular weight, narrow, low contrast, italic, normal x-height font.
Keywords: ui labels, branding, packaging, posters, editorial, friendly, casual, modern, approachable, lighthearted, warmth, approachability, contemporary tone, readable italics, everyday voice, rounded, soft terminals, humanist, open forms, even texture.
A slanted sans with rounded, gently modulated strokes and smooth, open counters. Curves are emphasized over sharp joins, with softened terminals and a slightly calligraphic rhythm that keeps the texture even at text sizes. Uppercase forms stay simple and clean, while lowercase shapes show more personality through rounded bowls, single-storey structures where expected, and a fluid, handwritten-like flow without becoming script-like.
It suits short-to-medium text where a warm, personable voice is desired, such as UI labels, lifestyle branding, packaging, and promotional headlines. The smooth, rounded construction also works well for editorial callouts and captions where legibility and an informal tone need to coexist.
The overall tone feels friendly and informal, with a relaxed forward motion from the slant and soft shaping. It reads as contemporary and approachable rather than technical or formal, giving text a conversational, upbeat character.
The font appears intended to provide a clean sans foundation with an italic, human touch—balancing straightforward structure with softened geometry to create an inviting, modern reading experience.
The design maintains consistent spacing and a tidy baseline presence while still feeling lively, thanks to the subtle curvature and softened corners. Numerals follow the same rounded, easygoing construction, blending naturally with the letters in running text.