Sans Normal Atbay 16 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, branding, signage, clean, neutral, friendly, modern, approachable, versatility, legibility, modernity, approachability, clarity, rounded, open apertures, humanist, soft corners, even color.
This typeface presents a clean sans construction with gently rounded forms and a steady, even stroke. Curves are smooth and circular, while terminals tend to finish with softened, slightly flared ends that keep the texture from feeling mechanical. Counters are open and legible, with clear differentiation between similar shapes; the overall rhythm is calm and consistent across uppercase, lowercase, and figures. In text, it maintains an even typographic color with comfortable spacing and a straightforward, readable silhouette.
It suits general-purpose typography where clarity is the priority: UI text, product interfaces, captions, and longer reading passages. The balanced shapes and open counters also work well for editorial layouts and straightforward brand systems that want a modern but welcoming tone.
The overall tone is neutral and contemporary with a mild warmth. Its rounded shaping and soft terminals give it an approachable, friendly voice without becoming playful or decorative, making it feel practical and easygoing.
The design appears intended as a versatile, everyday sans that prioritizes legibility and a smooth, contemporary texture. By pairing rounded geometry with restrained details, it aims to feel broadly usable across both display sizes and continuous text.
Uppercase forms read as stable and geometric, while the lowercase adds a subtle humanist softness, especially in curved letters and the way strokes resolve at terminals. The numerals follow the same rounded, low-drama logic, supporting clear reading in mixed text and UI-like contexts.