Sans Normal Riraj 2 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Jiho' and 'Jiho Soft' by cretype (names referenced only for comparison).
Keywords: ui labels, app branding, packaging, posters, headlines, friendly, approachable, modern, playful, clean, approachability, everyday utility, brand friendliness, clean legibility, modern simplicity, rounded, soft, monoline, open, geometric.
A rounded, monoline sans with softly squared terminals and generously curved joins. Letterforms lean on simple geometric construction, with open apertures and clear interior counters that stay stable across sizes. The caps are broad and even, while the lowercase keeps a steady, readable rhythm; distinctive details like the single-storey "a" and "g" and the compact, curved arm shapes add personality without disrupting consistency. Numerals share the same smooth, rounded logic, with a notably simple "1" and evenly weighted bowls in "6/8/9".
Well-suited to interface labels, product and app branding, and editorial or marketing headlines where a friendly, modern sans is needed. It also works for packaging and signage that benefits from rounded forms and clean legibility, and it can hold up in short-to-medium passages where an even, soft texture is desirable.
The overall tone is friendly and accessible, combining contemporary cleanliness with a mild, playful warmth. Rounded corners and smooth curves soften the texture, giving it a welcoming voice that feels informal but still tidy and intentional.
Likely intended as a versatile everyday sans that reads clearly while projecting a warm, approachable character. The design balances geometric simplicity with rounded, human-friendly finishing to stay modern without feeling sterile.
Spacing appears comfortable and unhurried, producing an even gray value in the sample text. The design favors clarity through open forms and restrained detailing, making it feel calm and non-fussy in continuous reading.