Slab Square Sivu 2 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, packaging, logos, industrial, athletic, retro, sturdy, utilitarian, impact, ruggedness, clarity, vintage feel, signage look, octagonal, blocky, squared, notched, bracketless.
A blocky slab serif with flat, square-ended terminals and a distinctly angular, notched construction. Strokes are heavy and even, with minimal modulation, and many curves are simplified into chamfered corners (notably in C, G, O, Q, and the rounded figures). Proportions run broad with sturdy counters, while the lowercase maintains a straightforward, workmanlike skeleton and a simple, single-storey a and g. Overall rhythm is compact and mechanical, with crisp right angles, short serifs, and a consistent, engineered geometry.
Best suited for headlines, badges, labels, and other display contexts where a strong, geometric voice is needed. It can work in short paragraphs at larger sizes for promotional copy, but its dense slabs and angular detailing are most effective in titling, identity marks, and bold on-product typography.
The design reads as tough and practical, with a strong poster-and-signage attitude. Its squared, chamfered forms evoke vintage industrial labeling and athletic/collegiate display typography, projecting confidence and durability rather than delicacy.
Likely designed to deliver a robust, attention-grabbing slab serif with a squared, engineered feel. The chamfered corners and uniform stroke weight suggest an intention to mimic cut or stamped lettering while keeping letterforms clear and highly repeatable across the set.
Numbers and capitals feel especially emphatic due to the octagonal rounding and heavy slab treatment, while the lowercase introduces a slightly more conventional texture for setting short blocks of text. The stepped diagonals and cut-in notches create a distinctive stamped or machined impression that becomes more apparent at larger sizes.