Sans Normal Efdim 9 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui, editorial, branding, packaging, presentations, modern, clean, friendly, airy, technical, readability, contemporary tone, soft modernism, dynamic emphasis, humanist, rounded, open apertures, tapered terminals, oblique stress.
A slanted sans with smooth, rounded construction and softly tapered stroke endings. Curves are drawn with generous radii and open apertures, giving counters an airy feel, while straight stems remain clean and evenly weighted. The capitals are simple and geometric-leaning (with circular O/Q and a straightforward G), and the lowercase shows a humanist rhythm with a single-storey a and g plus a softly curved r and t. Numerals are clear and contemporary, with rounded bowls and a gently angled, streamlined 1.
Works well for user interfaces, dashboards, and product copy where a clean, contemporary voice is needed without harshness. The italicized stance also suits editorial pull quotes, brand identities, and packaging that benefit from a subtle sense of speed and polish.
The overall tone feels modern and approachable—more warm and human than starkly corporate. The consistent slant adds motion and a mild sense of elegance, while the rounded forms keep it friendly and easygoing.
The font appears intended as a versatile, contemporary sans that balances geometric simplicity with humanist readability. Its steady slant and rounded terminals suggest a design aimed at conveying modernity and friendliness in both short headlines and longer passages.
The design emphasizes clarity through open shapes and restrained detailing, with smooth joins and a steady cadence in text. Spacing appears comfortable and even, supporting continuous reading without looking tight or condensed.