Sans Normal Efbow 15 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, branding, editorial, presentations, signage, modern, clean, friendly, airline, corporate, clarity, versatility, approachability, contemporary tone, rounded, monoline, humanist, open, upright-leaning.
A slanted, monoline sans with rounded construction and broadly open counters. Curves are smooth and near-circular in letters like C, O, and G, while joins stay crisp and uncluttered, giving the design a tidy rhythm. The lowercase shows a single-storey a and g, a compact, straightforward r, and tall, simple ascenders; overall spacing reads even and airy, with a consistent stroke weight and minimal optical modulation. Figures are clear and uncomplicated, with soft curvature and a uniform, contemporary feel.
Well suited to interface typography, product branding, and corporate communications where a clean italic voice is needed. It also works for editorial callouts, captions, and presentation decks, staying legible in short paragraphs and maintaining a neat, contemporary texture.
The tone is modern and approachable, with a calm, businesslike polish. Its gentle slant adds motion and a slightly informal friendliness without becoming expressive or decorative.
The design appears intended as a neutral, modern italic sans that prioritizes clarity and smooth rhythm, pairing rounded geometry with restrained humanist cues to feel both efficient and approachable in everyday communication.
The rounded terminals and smooth bowls keep the texture soft, while the restrained detailing maintains clarity in continuous text. The italics feel designed rather than mechanically obliqued, with letterforms that keep their balance and openness at paragraph sizes.