Sans Normal Odbov 17 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Avenir Next Paneuropean' by Linotype, 'Janone' by Outras Fontes, 'Point Panther' by Sarid Ezra, and 'TT Commons™️ Pro' and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, modern, approachable, confident, impact, readability, approachability, simplicity, modernity, rounded, geometric, compact, blocky, soft corners.
A heavy, rounded sans with compact proportions and sturdy, even strokes. Curves are built from simple circular forms, producing open counters and smooth joins, while terminals are mostly blunt with subtly softened corners. Uppercase shapes read solid and stable, and the lowercase maintains a clean, single-storey feel where applicable, keeping forms simple and highly legible. Numerals and capitals share the same dense, poster-like color, with clear differentiation between similar shapes and consistent rhythm across the set.
Best suited for headlines, posters, and brand marks where strong visual impact is needed. It also works well for packaging and signage that benefits from quick readability and a friendly, contemporary tone.
The overall tone is bold and friendly, combining a playful roundness with a straightforward, no-nonsense presence. It feels contemporary and upbeat, with a confident voice that stays approachable rather than severe.
The design appears intended to deliver maximum emphasis with simple geometric construction, pairing thick strokes with rounded forms to keep the texture warm and readable. It aims for clear, modern display typography that remains approachable in short texts.
The font’s weight and compact letterforms create strong word shapes and high impact at display sizes. Rounded geometry and generous counters help prevent the design from feeling cramped despite its dense color.