Sans Superellipse Hiran 4 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'CF Blast Gothic' by Fonts.GR, 'Kuunari' and 'Kuunari Rounded' by Melvastype, 'Smart Sans' by Monotype, and 'Lektorat' by TypeTogether (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, industrial, assertive, poster-like, utilitarian, sporty, space saving, high impact, modern utility, bold branding, condensed, blocky, compact, geometric, square-rounded.
A compact, heavy sans with tightly proportioned capitals and a generally condensed rhythm. Curves are built from rounded-rectangle geometry, giving bowls and counters a squarish softness rather than true circularity. Strokes are thick and even, terminals are clean and blunt, and joins stay crisp with minimal modulation. The lowercase is sturdy and straightforward, with short extenders and single-storey forms; counters are relatively small, prioritizing solid mass and strong silhouettes. Numerals match the dense, block-driven construction and read best at larger sizes.
Best suited for headlines, posters, packaging, and brand marks that need compact width and high visual punch. It also works well in short labels and signage where space is limited and bold recognition is more important than long-form readability.
The overall tone is forceful and pragmatic, with a confident, no-nonsense presence. Its condensed, blocky shapes feel industrial and energetic, leaning toward signage and headline communication rather than delicate refinement.
The design appears intended to deliver maximum impact in a narrow footprint, using rounded-rectangle construction to keep forms modern, stable, and highly consistent. It emphasizes strong silhouettes and uniform stroke weight to maintain presence across large, attention-grabbing applications.
Round letters like C, O, and S retain a squared interior feel, creating a consistent superellipse motif across the set. The tight apertures and dense color produce strong impact but can reduce clarity in smaller text or on low-resolution backgrounds.