Sans Superellipse Hubug 13 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Midnight Sans' by Colophon Foundry, and 'CF Blast Gothic' by Fonts.GR (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, assertive, compact, industrial, sporty, retro, maximize impact, save space, strong silhouette, sturdy tone, blocky, condensed, rounded corners, closed apertures, high impact.
A compact, heavy sans with rounded-rectangle construction and broadly uniform stroke weight. Counters are small and apertures tend to be tight, creating dense word shapes with strong vertical emphasis. Curves read as squarish rounds (superellipse-like), while terminals are clean and blunt; joins are sturdy and simplified. Lowercase forms are robust and straightforward, with a single-storey a and g, short ascenders/descenders, and a generally economical, space-saving rhythm. Numerals match the same sturdy, condensed proportions for a consistent, punchy texture.
Best suited to headlines, posters, and high-impact branding where a dense, forceful voice is needed. It works well on packaging, labels, signage, and sports or event graphics, especially when space is limited and the typography needs to stay bold and controlled.
The overall tone is loud and no-nonsense—built for impact rather than delicacy. Its compact width and tight internal spaces give it an insistent, energetic feel that can read as industrial or sports-minded, with a slightly retro, poster-like confidence.
This design appears intended to deliver maximum visual weight in a compact footprint, using rounded-rectangle geometry to keep forms friendly but tough. The simplified, closed shapes prioritize a strong silhouette and consistent texture for display typography.
The tight counters and closed apertures can reduce clarity at smaller sizes or in long passages, but they enhance solidity and presence in short bursts. The condensed proportions help fit long words into limited horizontal space while maintaining a strong, uniform color.