Sans Superellipse Esluf 7 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, logos, sporty, retro, energetic, assertive, playful, impact, motion, branding, clarity, friendliness, slanted, rounded, compact, soft corners, ink-trap hints.
A heavy, right-slanted sans with rounded-rectangle construction and softly blunted corners throughout. Strokes are thick and even, with low contrast and a compact, forward-leaning rhythm that keeps counters relatively tight while preserving clear interior shapes. Curves and terminals feel gently squashed into superelliptical forms, and several joins show subtle notches or cut-ins that read like small ink-trap style relief. Numerals and capitals share a consistent, sturdy silhouette, producing a dense, punchy texture in text.
Best suited for display applications where impact matters: headlines, posters, athletic or automotive-style branding, packaging callouts, and logo wordmarks. It can work for short bursts of text (subheads, labels, UI badges), but the dense stroke and compact counters are most comfortable at larger sizes.
The overall tone is fast and energetic, with a sporty, retro flavor that feels at home in bold headlines and motion-oriented branding. Its rounded geometry keeps the mood friendly and approachable, while the strong weight and slant add urgency and impact.
The design appears intended to deliver a bold, streamlined sans with a dynamic italic stance and rounded-rectangle shapes that read clearly at display sizes. The consistent stroke weight and softened corners suggest a focus on punchy branding utility with a friendly, modernized retro edge.
The slant is pronounced but controlled, and the letterforms maintain steady spacing and alignment, helping the font stay readable despite its condensed-feeling internal apertures. The rounder, superelliptical bowls (notably in characters like O/o) reinforce a cohesive, engineered look rather than a calligraphic one.