Sans Normal Korev 2 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Dsert' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, urgent, energetic, modern, assertive, impact, momentum, space saving, attention, oblique, compact, punchy, sturdy, angled.
A compact, heavy sans with a consistent oblique slant and sturdy, low-contrast strokes. Letterforms favor rounded, slightly squared curves and tight interior counters, with crisp terminals that often cut on angles rather than ending flat. Proportions are condensed with a lively rhythm, and the overall texture reads dark and even, keeping shapes legible while emphasizing mass and momentum.
Best suited to short, high-impact text such as headlines, posters, promotional graphics, and brand marks where the condensed width and strong stroke weight help conserve space while staying prominent. It can also work well on packaging and apparel graphics, especially in energetic or sports-adjacent contexts.
The font conveys speed and drive through its forward lean and dense, emphatic color. It feels functional and athletic rather than delicate, projecting a confident, no-nonsense tone that suits attention-grabbing messaging.
The design appears intended to deliver a fast, forceful sans look: compact proportions for efficiency, an oblique stance for motion, and sturdy strokes for maximum impact in display settings.
The uppercase set presents simplified, geometric construction with restrained detailing, while the lowercase echoes the same compact build and angled finishing, helping maintain a consistent voice across mixed-case text. Numerals are similarly weighty and straightforward, matching the family’s strong headline presence.