Serif Contrasted Ulta 7 is a very bold, wide, very high contrast, upright, normal x-height font visually similar to 'FS Ostro' and 'FS Ostro Variable' by Fontsmith (names referenced only for comparison).
Keywords: headlines, editorial, magazines, fashion, posters, dramatic, luxury, classic, impact, elegance, signature, editorial voice, refinement, hairline serifs, vertical stress, crisp, sculptural, calligraphic.
A striking display serif with extreme contrast between heavy vertical stems and razor-thin hairlines. The design uses sharp, triangular wedge serifs and pointed terminals, with mostly unbracketed joins that create a crisp, cut-paper feel. Counters are deep and compact, giving the letters a dense, poster-ready color, while curved forms show a clear vertical stress and tight apertures. Overall proportions read broad and confident, with a consistent rhythm of thick-thin modulation across capitals, lowercase, and numerals.
Best suited to headlines, decks, pull quotes, and large-scale editorial typography where its contrast and hairline detailing remain clear. It also works well for fashion branding, cultural posters, and premium packaging where a dramatic, refined serif voice is desired.
The typeface projects a high-fashion, editorial tone—polished, dramatic, and a little theatrical. Its sharp hairlines and emphatic verticals suggest luxury and formality, while the exaggerated contrast adds energy and flair suited to attention-grabbing typography.
The design appears intended as a contemporary take on a classic high-contrast serif, prioritizing impact and elegance over neutral text performance. By combining broad proportions with sharp wedge serifs and shimmering hairlines, it aims to deliver a distinctive, upscale signature for display typography.
In text settings, the hairlines and pointed serifs create sparkle and strong texture, especially at larger sizes where the fine details can breathe. The lowercase includes expressive forms (notably the a, g, and f) that reinforce a stylized, headline-centric personality, and the numerals carry the same high-contrast, sculpted treatment for cohesive titling.