Serif Contrasted Ullo 3 is a bold, wide, very high contrast, upright, short x-height font.
Keywords: fashion, magazines, headlines, branding, posters, editorial, luxury, dramatic, refined, display impact, luxury tone, editorial voice, fashion styling, high contrast, didone, vertical stress, hairline serifs, thin joins, sharp terminals.
A high-contrast serif with pronounced vertical stress, thick upright stems, and extremely fine hairlines. Serifs are crisp and delicate, with minimal bracketing and a clean, chiseled finish that emphasizes sharp corners and thin connections. Bowls and rounds (C, O, o, e) show dramatic thick–thin modulation, while diagonals (V, W, X) taper into needle-like strokes. Proportions are more display-oriented: capitals feel tall and commanding, lowercase is compact with a relatively low x-height, and spacing reads as tight but controlled to maintain an even, glossy rhythm at larger sizes.
Best suited to large-size typography where the hairlines can be appreciated—fashion mastheads, magazine headlines, luxury branding, campaign posters, and striking title treatments. It can also work for pull quotes or short editorial subheads when ample size and careful reproduction preserve the fine details.
The overall tone is elegant and theatrical, projecting a premium, fashion-forward sensibility. Its extreme contrast and hairline detailing create a sense of precision and sophistication, with a distinctly editorial, high-end voice. The texture on the page feels polished and attention-grabbing rather than quiet or utilitarian.
The type appears designed to deliver maximum contrast and elegance for display settings, prioritizing visual drama, refined silhouettes, and a glossy editorial rhythm. Its construction suggests a focus on premium, attention-centric typography rather than continuous reading at small sizes.
The design relies on very thin connecting strokes in several letters (notably in a, e, g, and the diagonals of w/x), which heightens sparkle and delicacy. Numerals follow the same display logic, with strong black masses contrasted by razor-thin strokes for a cohesive, luxe appearance.