Sans Normal Riber 15 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bronkoh' by Brink and 'Nusara' by Locomotype (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, friendly, confident, clean, approachable, legibility, modern branding, friendly tone, clear impact, functional display, rounded, sturdy, geometric, open apertures, high legibility.
A sturdy sans serif with rounded terminals and broadly geometric construction. Curves are smooth and full, with consistent stroke weight and minimal modulation, giving letters a solid, even color on the page. Counters are generous and apertures stay fairly open, helping maintain clarity at display sizes and in heavier settings. The lowercase has simple, compact forms with a two-storey “a” and single-storey “g,” while the uppercase feels wide-shouldered and stable; numerals match the same rounded, utilitarian rhythm.
This font works especially well for headlines, branding, posters, and signage where a bold, friendly sans tone is needed. Its rounded geometry and open counters also make it suitable for packaging and UI-style callouts where clarity and a contemporary feel are important.
The overall tone is modern and approachable, with a friendly softness from the rounded endings but enough mass to feel confident and direct. It reads as practical and contemporary rather than stylized or editorial, suited to clear messaging and brand-forward headlines.
The design appears intended to deliver a modern, highly legible sans with softened edges—combining geometric simplicity with a welcoming, brand-ready presence. The consistent weight and open forms suggest a focus on clarity and strong visual impact in short to medium text settings.
Spacing appears comfortable and not overly tight, supporting clean word shapes in running lines. The shapes emphasize simple geometry and sturdy joins, producing strong readability and a consistent texture across mixed-case text and figures.