Sans Normal Utbah 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Elisar DT' by DTP Types, 'Joanna Sans Nova' and 'Mundo Sans' by Monotype, and 'Alinea Sans' by Présence Typo (names referenced only for comparison).
Keywords: ui text, branding, advertising, editorial, captions, modern, clean, dynamic, friendly, informal, readability, contemporary tone, forward motion, versatility, slanted, rounded, humanist, open counters, soft terminals.
A slanted, sans serif design with smooth, rounded curves and a steady, even stroke. Letterforms show open apertures and generous internal space, producing clear counters in characters like C, G, O, and e. Terminals are mostly softened rather than sharply cut, and joins are clean with minimal modulation, giving the alphabet a consistent rhythm. The overall texture reads slightly lively due to the italic angle, while maintaining balanced proportions and straightforward, legible shapes across letters and numerals.
It works well for user interfaces, app and web typography, and short-to-medium passages where a slanted sans can add emphasis without sacrificing clarity. The clean shapes and open counters also suit branding, packaging, and marketing headlines, as well as captions and informational graphics where fast scanning is important.
The tone feels contemporary and approachable, combining a crisp, modern construction with an energetic forward lean. It suggests motion and ease rather than formality, making it well suited to friendly communication and upbeat branding without becoming playful or decorative.
The design appears intended to deliver a modern italic companion that remains highly readable, using rounded construction and open forms to keep text clear while adding a sense of forward motion. Its restrained detailing points to versatility across both display and text-oriented applications.
Uppercase forms stay simple and geometric, while lowercase shows a more humanist flow—especially in letters like a, e, g, and y—supporting fluent word shapes in longer text. Numerals are clear and uncomplicated, matching the alphabet’s rounded, even-handed style.