Sans Superellipse Hamup 14 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Aguda' and 'Aguda Stencil' by Graviton, 'Lustra Text' by Grype, 'Phatthana' by Jipatype, and 'Absalon' by Michael Nordstrom Kjaer (names referenced only for comparison).
Keywords: ui, headlines, branding, signage, packaging, tech, futuristic, industrial, confident, clean, modernize, systematic geometry, screen clarity, strong impact, squared, rounded, geometric, modular, compact.
A geometric sans with a superelliptic, rounded-rectangle skeleton and sturdy, even stroke weight. Curves are tightly controlled and corners are consistently softened, producing squarish bowls (notably in O, C, and 0) and rectangular counters that keep the silhouette compact. Terminals are mostly flat and orthogonal, with occasional angled joins in diagonals that add a slightly engineered feel. Proportions skew broad and stable, and the lowercase maintains a straightforward, largely two-storey-less construction with simple, blocky forms and clear separation between stems and bowls.
It suits UI titles, product branding, and bold headings where a geometric, screen-friendly look is desired. The sturdy shapes and squared rounds also work well for wayfinding and signage, as well as packaging or sports/tech marketing that benefits from a clean, engineered voice.
The overall tone feels contemporary and machine-made, with a tech-forward crispness and a confident, no-nonsense presence. The rounded corners temper the rigidity, giving it a friendly interface vibe while still reading as modern and industrial.
The design appears intended to deliver a modern geometric sans built from rounded-rectangle logic, prioritizing strong silhouettes and consistent curvature for a contemporary, tech-oriented identity. Its controlled shapes and heavy presence suggest it was drawn to hold up in display settings and interface typography where clarity and impact are both important.
Round glyphs (like 0/8/9 and O/Q) lean toward squared ovals, reinforcing a modular rhythm across the set. The numerals match the letterforms closely in weight and geometry, and the punctuation shown in the sample text sits comfortably alongside the heavy, compact lettershapes.