Sans Normal Laber 16 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'Equip' by Hoftype, 'Manifestor' by Stawix, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, modern, confident, playful, impact, momentum, approachability, modernity, oblique, rounded, compact counters, soft corners, high impact.
A heavy, oblique sans with broad proportions and smooth, rounded geometry. Strokes remain monolinear with clean terminals and minimal modulation, creating dense, solid lettershapes and compact internal counters. Curves are full and continuous (notably in O, C, and G), while diagonals in A, V, W, X, Y and the slanted axis drive a forward-leaning rhythm. Figures are bold and simplified, with a rounded 0 and sturdy, blocky 2–9 forms suited to large sizes.
Best suited to punchy headlines, campaign graphics, posters, and bold brand moments where strong presence is needed. It also fits packaging and apparel/sports-related graphics, and can work for short UI callouts or signage when set large with generous spacing.
The overall tone is assertive and fast, with a contemporary, sporty feel. Its combination of heavy weight and consistent rounding reads friendly rather than harsh, projecting confidence and momentum.
The design appears intended as an impact-driven italic sans for attention-first typography, balancing strong weight with rounded construction to keep the voice approachable. The consistent slant and simplified forms suggest a focus on bold display settings and energetic brand communication.
The oblique slant is consistent across capitals, lowercase, and numerals, helping mixed-case settings feel cohesive. Tight counters and thick joins increase visual mass, which benefits display use but can reduce clarity at small sizes or in tightly spaced settings.