Sans Normal Boded 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Swiss 721' by Bitstream; 'Newhouse DT' by DTP Types; 'Helvetica Now' by Monotype; 'Nimbus Sans Chinese Simplified', 'Nimbus Sans Japanese', 'Nimbus Sans L', and 'Nimbus Sans Thai' by URW Type Foundry; and 'Cern' by Wordshape (names referenced only for comparison).
Keywords: ui text, wayfinding, editorial, presentations, brand systems, clean, neutral, modern, friendly, functional, legibility, versatility, clarity, neutrality, modernity, geometric, rounded, even stroke, open counters, monolinear.
A clean, geometric sans with even, low-contrast strokes and smoothly rounded curves. Letterforms are built from simple circular and vertical/horizontal structures, with open apertures and generous counters that keep shapes clear at text sizes. Terminals are straight and crisp, and the overall rhythm is steady, with a slightly modular feel in the uppercase and a straightforward, contemporary lowercase.
Well suited to interface copy, dashboards, signage, and general-purpose editorial typography where consistent texture and clear letterforms are important. It also works for straightforward branding and presentation materials that benefit from a modern, unfussy sans.
The tone is neutral and modern, leaning friendly rather than clinical due to the soft, rounded construction. It reads as practical and approachable—designed to stay out of the way while still feeling contemporary and well organized.
The design appears intended as a versatile, everyday sans that prioritizes legibility and consistency through geometric construction and restrained detailing. Its forms aim for broad usability across headings and text without drawing attention to stylistic quirks.
Uppercase forms look sturdy and balanced, while the lowercase maintains clarity through simple bowls and clean joins. Numerals follow the same geometric logic, producing a consistent texture when mixed with text.