Sans Normal Dimov 7 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Bourton Text' by Kimmy Design (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, neutral, clean, modern, technical, friendly, versatility, clarity, readability, modern utility, approachability, monoline, rounded, open apertures, generous spacing, crisp.
This typeface is a monoline sans with round, smoothly drawn curves and straightforward, open construction. Terminals are clean and largely flat, with only subtle rounding at corners, giving strokes a crisp, even rhythm. Counters are spacious and apertures stay open, aiding clarity in letters like C, G, S, and e. Proportions feel balanced and contemporary, with a slightly soft geometry and consistent stroke joins across uppercase, lowercase, and numerals.
It suits interface copy, product screens, and dashboards where clean shapes and open counters support quick scanning. The even texture also works for editorial subheads, corporate communication, and general-purpose branding that needs a modern, approachable sans. In larger sizes it remains crisp for signage and presentation typography.
The overall tone is neutral and modern, with a calm, unobtrusive voice. Its rounded geometry adds a mild friendliness while keeping a professional, technical sensibility. The effect is contemporary and dependable rather than expressive or decorative.
The design appears intended as a versatile, contemporary sans optimized for clear reading and a smooth, consistent texture across settings. Its restrained detailing and rounded geometry suggest a focus on neutrality and usability, with enough warmth to feel approachable in modern digital and print applications.
The lowercase shows a single-storey a and g, reinforcing a contemporary, UI-oriented feel. Numerals are simple and readable, with rounded forms and minimal stylistic quirks, making them suitable for mixed text-and-number settings.