Sans Normal Atreh 7 is a light, normal width, monoline, upright, normal x-height font.
Keywords: ui text, body copy, signage, presentations, branding, clean, modern, neutral, friendly, minimal, clarity, simplicity, versatility, modernity, rounded, geometric, open, crisp, unadorned.
A clean sans with rounded, geometric construction and smooth circular curves. Strokes are even and straightforward, with gently softened terminals and consistent joins that keep the texture calm and orderly. Counters are open and generous, and the lowercase shows single‑storey forms (notably a and g) that reinforce a simple, contemporary skeleton. Numerals follow the same restrained logic, with clear, rounded shapes and minimal contrast for an even line of text.
Well-suited to UI copy, product text, and general-purpose typography where a clean, contemporary sans is needed. It should also work effectively for signage and wayfinding at moderate sizes, as well as presentations and brand systems that benefit from a neutral, rounded voice.
The overall tone is neutral and modern, with a friendly clarity that feels unobtrusive rather than expressive. Its rounded geometry reads approachable and utilitarian, making it feel at home in contemporary interface and informational settings.
The design appears intended as a versatile, everyday sans that prioritizes clarity and consistency. Its geometric rounding and simplified lowercase aim to produce a tidy, modern texture that stays readable and understated across a wide range of uses.
Round letters like O and Q are near-circular and smooth, contributing to a consistent rhythm across mixed-case text. The forms avoid decorative quirks, favoring straightforward proportions and easily distinguishable silhouettes.