Sans Superellipse Kuji 2 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Eurostile Next' and 'Eurostile Next Paneuropean' by Linotype, 'Logik' by Monotype, 'PT Filter' by Paavola Type Studio, and 'Fixture' by Sudtipos (names referenced only for comparison).
Keywords: headlines, logos, posters, packaging, wayfinding, techy, friendly, modern, sturdy, playful, impact, modernization, approachability, brand voice, interface feel, rounded, chunky, soft corners, geometric, modular.
A heavy, rounded sans with a squarish superellipse skeleton and consistently softened corners. Curves read as rounded rectangles rather than true circles, giving counters a compact, engineered feel, especially in O/o, D, and 0. Strokes are monolinear and terminals are broadly rounded, with tight apertures and generous interior rounding that keeps the texture smooth at large sizes. The lowercase is compact and solid, with single-storey a and g; ascenders are simple and vertical, and the overall rhythm is even and blocky without sharp joins.
Best suited for headlines, short bursts of copy, brand marks, packaging, and display settings where strong presence and a smooth, modern silhouette are desirable. It can also work for signage and UI moments like buttons or badges when set with comfortable spacing to preserve clarity.
The design feels contemporary and utilitarian with an approachable, slightly playful warmth. Its rounded geometry suggests digital interfaces and modern hardware branding, balancing confidence with friendliness rather than severity. The overall tone is bold and attention-seeking, leaning toward “tech-forward” and “built to last.”
The font appears designed to deliver maximum visual weight with a soft-edged geometric character, combining an engineered, modular feel with approachable rounding. It aims for high impact and contemporary branding versatility while maintaining a clean, consistent construction across letters and numerals.
Round-heavy construction makes word shapes cohesive and dense, which increases impact but can reduce letter distinctiveness in tightly set text. Numerals share the same rounded-rectangle logic, with a particularly squared 0 and a simplified, sturdy 1 that matches the font’s industrial cleanliness.