Sans Superellipse Kujo 2 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Arian', 'Eurostile Next', and 'Eurostile Next Paneuropean' by Linotype; 'Bi Bi' by Naghi Naghachian; 'Eurostile SH' by Scangraphic Digital Type Collection; and 'Eurostile Round' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, logos, packaging, posters, signage, techy, futuristic, sporty, friendly, chunky, brand impact, modernity, clarity, approachability, rounded corners, superelliptic, soft terminals, compact counters, squared rounds.
A heavy, wide sans with superelliptic construction: round-rectangle bowls, squared-off curves, and consistently softened corners. Strokes are uniform and monoline, with broad horizontals and sturdy verticals that create a dense, blocky color on the page. Counters tend to be compact and rectangular-rounded, and joins are smooth with minimal angular tension. The lowercase is simple and highly geometric, while figures and capitals maintain the same rounded-rect rhythm, giving the whole set a cohesive, modular feel.
Best suited for headlines, branding, and short display text where its chunky geometry and wide stance can carry the layout. It should work well for logos and wordmarks, sports or tech packaging, and bold signage where quick recognition matters more than long-form reading comfort.
The tone is modern and tech-forward, with a sporty, industrial confidence. Its rounded-rectangle geometry keeps it approachable rather than aggressive, suggesting a contemporary UI or product-design sensibility. Overall it reads as bold, energetic, and clean—suited to high-impact messaging where friendliness and strength need to coexist.
The design appears intended to deliver maximum impact with a contemporary geometric voice, using rounded-rectangle forms to create a distinctive, brandable silhouette. It aims for strong legibility at larger sizes while projecting a modern, engineered character that feels at home in digital and product-oriented contexts.
Spacing appears comfortable for a display style, and the wide proportions emphasize horizontality, making lines feel stable and grounded. The most distinctive signature is the superellipse language—neither purely circular nor sharply squared—which gives a recognizable, branded look in both single letters and longer text.