Sans Normal Irme 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Chella' by Melvastype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, kids media, playful, friendly, chunky, retro, cartoonish, impact, approachability, playfulness, display use, rounded, soft terminals, bouncy rhythm, compact counters, heavy color.
A heavy, rounded sans with soft, blunted terminals and broadly curved joins. The stroke weight is substantial throughout, with smooth, inflated-looking bowls and compact internal counters that create a dense, poster-like texture. Proportions feel wide and steady, while subtle irregularities in curves and joins add a bouncy, hand-drawn-in-spirit rhythm without becoming truly casual or script-like. Numerals match the letters with sturdy, rounded shapes and a similarly compact interior space.
Best suited to headlines, posters, and punchy branding where a strong, friendly voice is needed. It also fits packaging, labels, and playful editorial callouts, especially when used at large sizes or in short phrases that can take advantage of its dense, rounded letterforms.
The overall tone is upbeat and approachable, leaning toward a retro, cartoon-friendly warmth. Its bold, cushioned forms suggest fun and informality, making text feel energetic and inviting rather than technical or corporate.
The design appears intended to deliver maximum impact with a soft, approachable feel—combining a heavy display presence with rounded shapes that keep the tone light and friendly. Its consistent, cushioned geometry suggests a focus on playful messaging and attention-grabbing typography for display use.
In longer settings the tight counters and heavy mass produce strong visual impact, so readability benefits from generous sizing and a bit of extra tracking. The round punctuation and dots visually harmonize with the softened geometry, reinforcing the font’s friendly personality.