Sans Normal Ihrot 3 is a regular weight, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, kids media, friendly, playful, retro, casual, approachable, approachability, cheerfulness, display clarity, retro warmth, rounded, soft, blunt terminals, monoline, open counters.
A rounded sans with soft, monoline strokes and generously curved joins. Letterforms lean on circular bowls and pill-shaped counters, with blunt, slightly squared terminals that keep the shapes crisp while staying friendly. Proportions are expansive and airy, and the rhythm feels even due to consistent stroke weight and smooth curvature. Lowercase forms are simple and legible, with single-storey constructions where expected and a clean, open feel across counters and apertures.
Best suited to headlines, posters, and brand marks that want a cheerful, rounded presence. It also fits packaging, signage, and editorial callouts where clarity and friendliness matter, and can work for short-to-medium passages when a casual tone is desired.
The overall tone is warm and upbeat, evoking a casual, slightly retro friendliness. Its rounded geometry and wide stance give it a welcoming, low-pressure voice that reads as informal and approachable rather than technical or severe.
The design appears intended to deliver an easygoing geometric sans voice—prioritizing softness, clarity, and visual charm over sharp precision. Its rounded structure and broad proportions suggest a focus on approachable display typography that remains readable in everyday messaging.
The numerals and capitals echo the same rounded construction, producing a cohesive set suited to large, clear display. Curves dominate the silhouette, and corners are consistently softened, which helps maintain a mellow texture in longer lines of text.