Sans Normal Pabuj 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Metcon' by Comicraft; 'Agenor', 'Geometos Max', and 'Geometos Soft' by Graphite; 'Isidora Sans' by Latinotype; and 'Carmen Sans' by StudioJASO (names referenced only for comparison).
Keywords: headlines, branding, logos, packaging, posters, friendly, modern, confident, playful, approachable, approachability, impact, clarity, modern branding, friendly tone, rounded, geometric, soft corners, compact apertures, high legibility.
A heavy, rounded sans with broad proportions and smooth, geometric construction. Strokes are uniform and low-contrast, with generous curves and softened joins that keep counters open while maintaining a dense, solid color on the page. Terminals tend toward rounded or gently sheared cuts, and the overall spacing feels even and stable, producing a consistent rhythm in both caps and lowercase. Numerals match the letterforms in weight and roundness, reading cleanly with a straightforward, no-nonsense structure.
This font is well-suited to headlines and short-form display where strong presence and clarity are needed, such as branding, logos, packaging, and posters. It can also work for UI labels or signage when a friendly, solid sans is desired, though its heavy color will be most effective at larger sizes.
The overall tone is friendly and contemporary, combining a confident, poster-like presence with approachable softness. Its rounded geometry and sturdy weight give it an upbeat, welcoming voice that can feel playful without becoming informal or quirky.
The design appears intended to deliver a bold, contemporary rounded sans that stays highly legible while projecting warmth and confidence. Its geometric, softened forms suggest a focus on approachable branding and impactful display typography with a clean, modern finish.
Round letters such as O/C/G and the bowls in B/P/R show smooth, almost circular curvature, while diagonals (A/V/W/X) remain crisp and sturdy. The lowercase maintains a simple, single-storey feel where applicable (e.g., a), reinforcing a clean, modern personality suited to prominent display.