Sans Normal Alrid 2 is a bold, wide, monoline, upright, normal x-height font.
Keywords: branding, headlines, ui labels, posters, packaging, modern, friendly, geometric, confident, clean, clarity, modernity, approachability, brandability, simplicity, rounded, compact, high-contrast-free, crisp, techy.
A rounded geometric sans with uniform stroke weight and softly squared terminals. Curves are built from clean circular/elliptical shapes, paired with straight-sided verticals that keep counters open and legible. Proportions run generously wide with steady spacing, and the overall rhythm is even and calm. Distinctive details include a single-storey “a” and “g,” a simplified, circular “O,” and a “Q” with a small centered tail dropping below the baseline.
This font suits modern branding and identity systems, short headlines, and display text where a clean geometric voice is desired. It also works well for UI labels and product interfaces thanks to its open counters and consistent stroke behavior, and it can hold up in packaging or signage where rounded clarity reads quickly.
The tone is contemporary and approachable, balancing a tech-forward cleanliness with friendly roundness. Its smooth geometry and consistent weight feel confident and orderly without becoming sterile, giving it a slightly playful, modernist character.
The design appears intended to deliver a contemporary geometric sans that feels friendly and accessible while remaining disciplined and highly legible. Its rounded construction and simplified letterforms suggest a focus on clean reproduction, strong silhouettes, and a modern, brandable presence.
The numerals follow the same rounded, monoline logic, with especially circular bowls in 0/8/9 and a clean, open “4.” The lowercase shows a compact, utilitarian construction (notably the flat-shouldered “r” and straightforward “t”), while capitals maintain simple, logo-ready silhouettes.