Sans Normal Okbig 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Gilmer' by Piotr Łapa, 'Pepi/Rudi' by Suitcase Type Foundry, and 'Horas' by Yukita Creative (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, straightforward, impact, clarity, approachability, modern branding, geometric, rounded, compact counters, open apertures, solid color.
A sturdy sans with broadly rounded forms and a consistent, heavy stroke color. Curves are smooth and near-geometric, while terminals are clean and largely squared off, producing a crisp, contemporary silhouette. Counters run relatively compact in letters like a, e, and s, and the lowercase shows a single-storey a and g. The numerals are simple and sturdy, with round bowls and clear differentiation in shapes like 6/9 and 8.
This style performs best in display contexts where strong stroke color and rounded geometry can carry impact—such as headlines, posters, branding systems, packaging, and large-format signage. It can also work for short UI labels or navigation when used with generous spacing.
The overall tone reads modern and approachable, with a calm, confident presence suited to bold messaging. Its rounded geometry keeps it friendly rather than severe, while the dense black color delivers emphasis and authority.
The design appears intended as a contemporary, high-impact sans that balances geometric roundness with crisp terminals for clear, assertive communication in modern visual identities.
Uppercase proportions feel stable and evenly weighted, and the punctuation and dot forms appear round and prominent at text sizes. Diagonals in forms like K, V, W, X, and Y are clean and straight, supporting a crisp rhythm in headlines.