Sans Normal Alrid 3 is a regular weight, wide, monoline, upright, normal x-height font visually similar to 'Brooklyn' by Designova, 'Loew Next' and 'Loew Next Arabic' by The Northern Block, and 'Pieta' by Type Dynamic (names referenced only for comparison).
Keywords: branding, headlines, ui, editorial, posters, modern, friendly, clean, confident, tech, versatility, clarity, modernity, approachability, system design, rounded, geometric, open counters, high contrast-free, crisp terminals.
A geometric sans with generously rounded bowls and consistent stroke weight, producing a smooth, even typographic color. Curves lean toward circular construction (notably in O/C/G), while straight stems and arms stay crisp with clean, squared terminals. The proportions are slightly expansive, with broad capitals and roomy spacing; counters remain open and legible, and joins are simple and uncluttered. Lowercase forms are straightforward and contemporary, with a single-storey a and g, a compact, functional t, and diagonals that keep their angles sharp without adding calligraphic modulation.
Well-suited to branding and marketing where a modern, approachable voice is needed, especially in logotypes, headlines, and short statements. Its open shapes and steady rhythm also fit UI labels, dashboards, and wayfinding-style applications where quick recognition matters. In editorial settings, it works best for display roles—titles, pull quotes, and section headers—where its wide stance can set a confident tone.
The overall tone is contemporary and approachable: neutral enough for everyday UI and brand systems, but with a friendly warmth from its rounded geometry. It reads as confident and straightforward rather than formal, giving headlines a modern, tech-forward clarity without feeling cold.
The design appears intended as a versatile geometric sans that balances neutrality with friendliness, using rounded construction and steady stroke behavior to deliver clear, contemporary reading shapes. It aims to be broadly applicable across digital and print contexts while keeping a distinct, modern presence.
Round letters maintain a stable, circular rhythm, and the numerals follow the same geometric logic for a cohesive alphanumeric set. The design emphasizes clarity in large sizes, with simple silhouettes and minimal stylistic quirks that keep attention on the message.