Sans Superellipse Orgit 7 is a very bold, narrow, medium contrast, upright, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'Etrusco Now' by Italiantype, and 'Kuunari' and 'Kuunari Rounded' by Melvastype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, authoritative, industrial, condensed, modern, utilitarian, space saving, high impact, graphic consistency, modern display, blocky, squared, rounded corners, compact.
A heavy, condensed sans with compact proportions and a squared, superellipse-driven construction. Curves read as rounded rectangles, giving bowls and counters a boxy softness rather than circular geometry. Strokes are uniform and dense, terminals are clean and blunt, and the overall silhouette is tall and tight with restrained sidebearings. The lowercase is straightforward and sturdy, with simple single-storey forms and minimal modulation, while the numerals match the same compact, rectilinear rhythm.
Best suited to headlines and display sizes where its condensed footprint and dense color can maximize impact. It works well for posters, packaging, wayfinding, and brand marks that need a compact, forceful presence, and can also serve short subheads where a strong typographic hierarchy is needed.
The tone is strong and pragmatic, projecting confidence and urgency. Its compressed, blocky shapes feel industrial and no-nonsense, with a contemporary edge that suits attention-grabbing typography.
The design appears intended to deliver maximum visual impact in limited horizontal space, using a consistent rounded-rectangular skeleton to keep forms bold, modern, and highly graphic. The emphasis is on clarity at display sizes and a cohesive, utilitarian aesthetic.
In text, the narrow set and heavy color create a continuous dark texture; spacing and counters stay fairly open for the weight, which helps preserve letter differentiation. The rounded-rectangle logic is consistent across caps, lowercase, and figures, reinforcing a cohesive, engineered feel.