Sans Normal Lorom 5 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Frederik' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, energetic, sporty, assertive, modern, punchy, impact, motion, emphasis, display, oblique, geometric, rounded, compact, high impact.
A heavy, oblique sans with broad, rounded curves and smoothly modeled joins that keep counters open despite the dense weight. Letterforms lean consistently forward with a stable rhythm, combining circular bowls (O, Q, 8) with crisp, angled terminals and diagonals (A, K, V, W, Y). Proportions feel compact and efficient, with sturdy stems and simplified shapes that read cleanly at display sizes. Numerals are bold and straightforward, matching the letterforms’ rounded geometry and forward slant.
Best suited to headlines, posters, and branding where an emphatic, fast-moving voice is needed. It also works well for sports and event graphics, packaging callouts, and promotional typography that benefits from a bold, italicized push.
The overall tone is energetic and confident, with a forward-leaning stance that suggests speed and momentum. Its bold presence feels contemporary and pragmatic, leaning toward athletic and promotional messaging rather than quiet editorial texture.
Likely intended as a high-impact display sans that communicates motion and urgency while staying clean and contemporary. The consistent oblique angle and rounded geometry suggest a focus on bold clarity for attention-grabbing titles and short phrases.
The design balances rounded construction with sharp, italic-driven cuts, creating a mix of softness in bowls and decisiveness in terminals. Wide apertures and simple interior shapes help preserve legibility in short bursts, while the strong slant adds emphasis and motion in headlines.