Serif Normal Idmes 7 is a regular weight, normal width, low contrast, upright, short x-height font.
Keywords: body text, editorial, books, magazines, academic, classic, bookish, literary, formal, refined, text reading, editorial tone, classic utility, print tradition, bracketed, oldstyle, calligraphic, transitional, wedge serifs.
A conventional serif with bracketed, wedge-like serifs and gently modulated strokes that stay fairly even in weight. The letterforms show oldstyle influence: rounded bowls, slightly angled terminals, and a steady, text-oriented rhythm. Capitals are sturdy and well-proportioned, while lowercase forms keep a compact, modest x-height with clear ascenders and descenders. Curves are smooth and open, with details like a two-storey “g” and a single-storey “a,” and overall spacing that reads comfortably in continuous text.
This typeface is well-suited to body copy in books, magazines, and editorial layouts where a familiar serif texture supports readability. It also works for academic materials, reports, and other typographic systems that benefit from a traditional, trustworthy tone, and can scale up for headings when a classic serif presence is desired.
The tone is traditional and bookish, suggesting editorial credibility and a quietly refined voice. It feels academic and literary rather than trendy, with a restrained, dependable personality that suits long-form reading.
The design appears intended as a general-purpose text serif that delivers a familiar printed-page color and a classic reading experience. Its controlled modulation and traditional detailing suggest an emphasis on sustained legibility and an established editorial aesthetic.
The design balances crisp serif definition with softened joins, avoiding stark contrast while still feeling distinctly serifed. Numerals follow the same classical construction, with readable shapes and moderate personality that won’t distract in text settings.