Sans Normal Jeloh 2 is a bold, very wide, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold; 'Taz' by LucasFonts; 'Fact' by ParaType; 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; 'Ansage' by Sudtipos; and 'Giane Gothic sans' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display ui, sporty, dynamic, confident, modern, energetic, impact, motion, modernity, visibility, branding, oblique, rounded, soft corners, geometric, compact apertures.
A heavy, oblique sans with broad proportions and rounded geometry. Strokes are monolinear with smooth joins and softened terminals, giving the letters a clean, machined feel rather than a calligraphic one. Counters are generally oval and fairly tight, and the overall rhythm is punchy, with strong diagonals and forward-leaning stress that keeps word shapes compact and cohesive. Numerals follow the same robust, rounded construction, with wide bowls and stable, blocky silhouettes.
Best suited to short, high-impact settings such as headlines, posters, athletic and lifestyle branding, and bold packaging statements. It can also work for attention-grabbing UI elements and labels where a strong, forward-leaning voice is helpful, though the dense weight and tight counters favor larger sizes over extended reading.
The overall tone is fast and assertive, reading as contemporary and performance-oriented. Its slanted stance and dense weight suggest motion and momentum, while the rounded forms keep it approachable rather than aggressive.
The design appears intended to deliver a bold, modern message with a sense of speed and contemporary polish. By combining rounded geometric construction with a consistent slant and sturdy proportions, it aims for high visibility and a distinctive, energetic word shape.
The italic angle is consistent across uppercase, lowercase, and figures, which helps maintain a unified texture in longer lines. Round characters (like O/o and 8) stay smooth and full, while diagonals (like A, V, W, X, Y) carry much of the visual emphasis, reinforcing the energetic feel.