Sans Superellipse Firuh 9 is a bold, very wide, low contrast, italic, normal x-height font visually similar to 'Vito' by Dots&Stripes Type and 'Anantason Reno', 'Bantat', 'Paisal', and 'Paisal Rounded' by Jipatype (names referenced only for comparison).
Keywords: sports branding, headline, posters, gaming ui, product logos, sporty, futuristic, assertive, technical, dynamic, speed cue, modern branding, impactful display, tech aesthetic, slanted, square-round, streamlined, geometric, compact counters.
This typeface uses a strongly slanted, geometric construction with rounded-rectangle (superellipse-like) curves and crisp, cut terminals. Strokes stay broadly even, producing a solid, blocky texture, while apertures and counters remain relatively compact and controlled. The overall rhythm is energetic and forward-leaning, with generous horizontal spread and a slightly engineered feel in the way curves transition into straighter segments.
It works best for short, high-impact text such as headlines, promotional graphics, sports identities, esports/gaming interfaces, and product or vehicle-themed branding. The strong slant and dense color also suit signage-like display use where momentum and immediacy are desirable.
The tone is fast, modern, and performance-oriented, evoking motorsport, athletics, and tech branding. Its heavy presence and sharp, streamlined details read as confident and attention-grabbing rather than quiet or literary.
The design appears intended to project speed and modernity through a consistent slant, rounded-rect geometry, and clean, engineered terminals. It prioritizes bold, branded presence and a streamlined silhouette for display typography.
Letterforms emphasize smooth corners over circular bowls, and several glyphs show sheared joins and angled cross-stroke behavior that reinforces a sense of motion. Numerals follow the same aerodynamic logic with rounded edges and flattened curves, keeping the system cohesive in display settings.