Sans Superellipse Emmak 12 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'FS Untitled' and 'FS Untitled Variable' by Fontsmith (names referenced only for comparison).
Keywords: ui, branding, signage, editorial, packaging, modern, friendly, clean, dynamic, technical, approachability, clarity, modernity, motion, rounded, humanist, open, smooth, oblique.
A rounded sans with a consistent rightward slant and smooth, low-contrast strokes. Curves are built from soft, superelliptical shapes, producing rounded terminals and broad, even counters. The drawing favors open apertures and simplified joins, keeping letterforms clear while maintaining a slightly condensed, streamlined rhythm. Figures and capitals follow the same softened geometry, giving the set a cohesive, contemporary texture.
It suits interface typography and product design where a contemporary, friendly sans is needed, and it can also work well for branding, short headlines, and wayfinding. In editorial settings it supports energetic pull quotes or subheads, while its rounded construction keeps longer lines from feeling harsh.
The overall tone feels modern and approachable, with the slant adding motion and a subtly energetic voice. Rounded corners and open forms keep it friendly and non-authoritarian, while the clean construction still reads as precise and technical.
The design appears intended to combine a clean, contemporary sans structure with softened superellipse curves and a consistent oblique stance. This creates a practical typeface with a warmer, more personable texture than a strictly geometric italic.
Spacing appears even and comfortable in text, with smooth stroke endings that avoid sharp cuts. The oblique angle is steady across uppercase, lowercase, and numerals, helping paragraphs look unified and fluid rather than decorative.