Sans Superellipse Pogig 7 is a bold, very narrow, low contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, branding, signage, condensed, assertive, retro, poster-like, punchy, space-saving, high impact, modern utility, retro display, rounded corners, flat terminals, monolinear, compact, sturdy.
A tightly condensed, monolinear sans with subtly rounded corners and a squared, superellipse-like construction. Strokes maintain an even weight with minimal modulation, producing dense vertical columns and compact counters. Curves are controlled and slightly flattened, while terminals tend toward blunt, flat endings; punctuation and numerals follow the same narrow, upright rhythm. Lowercase forms read cleanly with a notably tall x-height relative to ascenders and descenders, giving text a dark, efficient texture at display sizes.
Best suited to headlines, posters, packaging, and branding where condensed width and strong color help maximize impact in limited space. It also works well for signage and labels that benefit from tall, compact letterforms and a sturdy, uniform stroke.
The overall tone is direct and utilitarian, with a confident, attention-grabbing presence. Its narrow, blocky silhouette and rounded-rectangle geometry evoke a retro industrial and poster vernacular while still feeling contemporary and streamlined.
The design appears intended to deliver high-impact typography in narrow settings, balancing hard-working legibility with a distinctive rounded-rectangular voice. Its consistent stroke weight and compact proportions suggest a focus on efficient, space-saving display use while maintaining a clean, modern tone.
Letterfit appears intentionally tight, emphasizing verticality and creating strong word shapes in all caps. The numerals and uppercase are particularly compact and architectural, while the lowercase adds a slightly friendlier feel through its rounded joins and simple, unadorned construction.