Sans Normal Lalew 5 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Another Grotesk' by Aleksandrs Golubovs and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, dynamic, modern, confident, impact, motion, display clarity, modern branding, emphasis, slanted, compact joins, rounded counters, open apertures, smooth curves.
A heavy, forward-slanted sans with broad proportions and rounded, geometric construction. Strokes are uniformly thick with smooth curves and clean terminals, producing strong, solid silhouettes. Counters are generous and mostly circular (notably in O, Q, and numerals), while apertures stay relatively open in letters like C and S for clarity at display sizes. The lowercase shows a sturdy, single-storey feel in several forms, with compact joins and a steady, rhythmic spacing that reads as intentionally engineered rather than calligraphic.
This font performs best in headlines, posters, and short promotional copy where a strong, fast-moving voice is needed. It also suits branding and packaging that benefit from a modern, high-energy presence, as well as sports and fitness contexts where bold, slanted typography signals motion and intensity.
The overall tone is energetic and forceful, with a momentum that feels athletic and performance-oriented. Its bold slant and substantial mass convey confidence and urgency, making it well-suited to attention-grabbing statements and high-impact messaging.
The design appears intended to deliver maximum impact with a streamlined, geometric sans structure and an italicized stance for built-in motion. It prioritizes bold presence and quick recognition, while keeping counters and apertures open enough to remain readable in large, dense settings.
The set maintains consistent curvature and interior space across letters and figures, giving mixed-case text a cohesive texture. Numerals match the letterforms in weight and roundness, supporting prominent numeric callouts without looking like an afterthought.